Google Ads & Performance Advertising
What does our Google Ads management cover?
Before launching a campaign, we clarify the product or service, the intended audience and what counts as a meaningful enquiry. For existing accounts, we look beyond spend to account structure and measurable outcomes.
Account review
We assess existing campaigns, targeting, search terms, ad copy and conversion settings. For new accounts, we plan the setup around actual needs.
Keywords and search intent
We study relevant searches, user intent and target locations. Search-term reviews and negative keywords help reduce irrelevant traffic.
Campaign structure and ad copy
We organize ad groups by service and align headlines, descriptions and landing-page messaging.
Conversion tracking
We define how enquiries, calls, bookings or sales should be measured. Any analytics or tagging development is scoped separately in the proposal.
Optimization and reporting
We periodically assess search terms, budget allocation, ad variants and conversion outcomes using the data available.
Which campaign types make sense?
Not every business needs the same Google Ads format. Search campaigns can be a suitable starting point when users are actively looking for a service or product. Display, YouTube, Performance Max and other formats are considered according to the goal, creative assets and data quality.
We choose campaign types for their fit with your offer, budget and customer journey—not because a format happens to be popular.
Media spend, management fees and transparency
Your Google Ads media spend and the agency’s setup or management fee are separate costs. The proposal sets out what management includes, how budgets will be handled and the reporting scope.
Account access, ownership and reporting arrangements should be established at the start. We do not guarantee first-place ad positions, sales, a fixed cost per click or a specific conversion volume.
How do we begin?
Set the objective
We discuss the service, target customer, location, desired action and budget expectations.
Review the account and landing page
We inspect existing campaigns, destination pages and the measurement setup.
Build the campaign plan
We put the agreed targeting, ad groups, creative, budgets and reporting approach into place.
Measure and improve
As meaningful data becomes available, we review performance and identify the next adjustments.
How much should I spend on Google Ads?
The right budget depends on your industry, geography, competition, goals and tracking readiness. A single figure without reviewing your business would be misleading.
Can you work with my existing ad account?
Yes. We can review the account’s access and management structure and agree on a plan. Ownership and permissions are clarified from the outset.
Are Google Ads and SEO the same?
No. Google Ads concerns paid advertising; SEO focuses on organic search visibility. They can complement one another but are different services.
Will my ads appear first?
Ad position depends on competition, bids, ad quality and auction conditions. We cannot guarantee a particular position or outcome.