Social Media Management
What can social media management include?
We define the service by your communication goals and content needs, not just the number of platforms. We review existing accounts, audiences and publishing habits before building a plan.
Content strategy
We define content themes, tone of voice and publishing priorities around your brand goals.
Content calendar
We turn announcements, campaigns and product or service messages into a balanced schedule.
Creative design and copy
We plan brand-consistent visuals and text for posts, stories and other suitable formats.
Publishing and account coordination
Once approval workflows and access are agreed, we coordinate the planned publishing schedule.
Performance review
We interpret reach, engagement and other available indicators against the purpose of the content.
Content production is not the same as account management
Strategy, design, filming, publishing and community moderation are different work items. They can be combined in one engagement but should not be assumed to be included by default.
Content requiring professional filming or editing, such as certain Reels or commercials, belongs to production; ongoing posting and account coordination belong to social media management.
Organic social media and Meta advertising
Organic management builds consistent brand communication and content quality. Meta advertising is a separate paid campaign activity aimed at selected audiences.
If paid advertising is needed, we evaluate how the content calendar and Meta campaigns work together within a digital marketing plan.
How we work
01 — Understand the brand
We discuss the audience, existing channels, tone and publishing goals.
02 — Build the content plan
We define topics, formats, required assets and the approval schedule.
03 — Produce and publish
We prepare agreed content and follow the approved publishing plan.
04 — Review together
We use performance data and feedback to improve the next content cycle.
Which platforms are included?
We agree on platforms and account numbers based on your audience and existing channels. Instagram, Facebook and others are scoped individually.
How many posts do you publish per month?
There is no universal number. Content types, production requirements and frequency are agreed in the work plan.
Is Reels filming included?
Video that requires professional filming and editing can be scoped separately as production. It is not automatically included in standard account management.
Do you reply to comments and messages?
Community moderation and message responses are performed only when explicitly included, with permissions and approval procedures agreed in advance.